Marketing Director

Austin PBS is looking for a full time Marketing Director. The Marketing Director is responsible for the management of marketing activities that support station communications and promotions, with an emphasis on digital strategies and digital messaging. This individual will elevate the organization’s brand and promote our mission within the digital space in order to drive traffic to the organization’s website, increase engagement on social media and grow our subscriber and supporter base. Be a key part of a motivated team of communicators in promoting Austin PBS’s local and national programs, community engagement and education, major events and development efforts.

Job Duties & Responsibilities

  • Works with VP Communications & Development to develop short and long-range strategies by platform in alignment with department and organizational goals and key audiences.
  • Write project marketing/communication plans and help ensure team workflows.
  • Manage departmental advertising budget to ensure consistent and growing community awareness of Austin PBS; specifically implementing digital advertising campaigns and oversight of Google AdWords Grant.
  • Plan and ensure execution of all digital marketing campaigns, including SEM, email, social media and display advertising campaigns.
  • Play a lead role in storytelling, content publishing, and social media engagement to measure engagement and audience impact.
  • Participate and collaborate on ensuring a successful conversion funnel in partnership with the Membership Director and Director of Data.
  • Develop and collaborate on the creation of the organization’s presence on new and emerging social media and digital platforms.
  • Develop and collaborate on effective email marketing tactics, including newsletters and other promotional station communications.
  • Develop and collaborate on website content for austinpbs.org.
  • Measure, analyze, and track KPIs that assess marketing effectiveness across platforms in line with industry and public media standards and deliver ongoing reporting for senior management.
  • Effectively engage diverse perspectives and experiences in work products and in organizational interactions, and demonstrate respect for others in all workplace relationships. Support an equitable, diverse and inclusive work environment.
  • Supervises Digital Media Associate and Communications Associate.
  • Perform other duties as required and/or assigned.

Knowledge & Skills Required

  • Bachelor’s Degree in Marketing, Communications, Public Relations or related field. Related experience may substitute for educational requirements.
  • 7 years of progressively responsible experience in marketing/communications, including 3 years of supervisory experience.
  • Skills, knowledge and understanding of digital platforms, advertising and developing campaigns that engage, inform, motivate and drive digital growth.
  • Extensive organizational experience: ability to plan, organize, coordinate and supervise an integrated marketing plan.
  • Strong project management skills including coordinating and collaborating across departments with staff members and community partners.
  • Excellent written and oral communication skills with the ability to write quickly and accurately on deadline.
  • Ability to work independently with limited supervision and high motivation. Ability to pivot and adapt to changes in project direction and deadlines.
  • Strong analytical skills and data-driven thinking. Up to date on the latest trends and best practices in digital management and marketing.
  • Experience in setting up and optimizing Google AdWords campaigns.
  • Solid knowledge of website analytics tools (e.g., Google Analytics) and working knowledge of ad serving tools.
  • Proficiency in Windows and/or Mac environments and ability to learn new cloud based software.
  • Proficiency in publishing content on the leading social media platforms, including Facebook, Twitter, Instagram and YouTube.

Austin PBS, KLRU-TV is an Equal Opportunity Employer.

All qualified applicants will be considered without regard to race, sex, color, religion, sexual orientation, age, national origin or disability.

To apply: Please email a resume to mbull@klru.org

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