Julie Herrera is a South Texas native who entered the automobile business in 1990 as a sales associate. Today, she is the President of IDEA Auto Group, LLC, and the dealer principal of the nation’s #5 volume Toyota Dealership, Toyota of Cedar Park, where she leads a growing team of 390 employees. In the fall of 2023, she will launch a second new car franchise, City Limits Subaru in South Austin.
Julie is one of a very small percentage of female owners in the automotive industry and has made it made it her priority to develop women and minorities in the automotive space. IDEA is an acronym for Inclusion, Diversity, and Equity in Automotive.
Julie stands on a rich platform of philanthropy. Toyota of Cedar Park spearheaded the area’s only International Women’s Day Gala and regularly supports neighboring chambers of commerce, nonprofit organizations, and invests in our local automotive technician programs at four area high schools. The dealership has embarked on a $1 million dollar campaign to lend financial support to the Williamson County Children’s Advocacy Center. A portion of every sale or service helps families in trauma.
Julie serves on the following boards: Texas Automobile Dealers Association Board of Directors, Toyota Lexus Minority Owners Dealer Association (TLMODA), WCCAC Williamson County Children’s Advocacy Center, and Austin PBS.