Sponsorship Opportunities
Austin PBS offers trusted, high-impact sponsorship and underwriting opportunities that connect brands with engaged Central Texas audiences across broadcast, streaming, digital, and community experiences.
Align your business with one of the nation’s most trusted public media organizations while reaching viewers who value education, culture, and community connection. Sponsorship with Austin PBS enhances brand credibility and demonstrates a meaningful commitment to the communities we serve.
For the 23rd year in a row, Americans ranked PBS and its member stations as #1 in public trust among a consideration set that included commercial cable and broadcast televeison, newspapers, streaming services, and others.
Source: YouGov, Jan 5-12, 2026
AUDIENCE
Engaged, Influential Austin Audiences
Austin PBS reaches an engaged and influential audience that values trust, lifelong learning, and community connection.
Our viewers include business leaders, culturally engaged consumers, lifelong learners, and families who actively seek educational and enriching content across public television and streaming platforms. They are highly engaged community participants and intentional in the brands they choose to support.
Austin PBS audiences don’t just tune in, they stay engaged.
IMPACT
High-Impact Sponsorship Environment
Austin PBS provides a premium, low-clutter media environment designed to maximize message retention and brand recall.
With just over three minutes of non-programming content per hour, underwriting and sponsorship messages receive greater visibility and audience attention than traditional television advertising. The concise underwriting format creates clarity, credibility, and stronger brand association.
Fewer interruptions. Greater attention. Stronger results.
TRUST
Trusted Public Media Alignment
PBS is consistently ranked among the most trusted institutions in America, and that trust extends to Austin PBS sponsors and underwriting partners.
Supporting Austin PBS demonstrates a commitment to education, community impact, and cultural enrichment. Viewers recognize and value brands that invest in trusted public media and local communities.
This is brand trust earned through meaningful alignment.
FLEXIBILITY
Customized Sponsorship Opportunities
Every Austin PBS sponsorship is designed with intention and flexibility. We collaborate closely with businesses and organizations to create customized underwriting and sponsorship programs aligned with specific marketing goals, whether focused on brand awareness, audience targeting, community engagement, or multiplatform visibility across broadcast, streaming, digital, and local events.
Our approach is collaborative, strategic, and adaptable, ensuring every partnership delivers measurable value.
Contact Us
For questions or for more information, please contact:
Sofie Reid
Corporate Sponsorship & Underwriting Manager
sofie.reid@klru.org
Interested in underwriting or sponsorship opportunities with Austin PBS?
Complete the form below and our team will connect with you to build a customized partnership aligned with your business goals.