Austin PBS Selected for Public Media Digital Transformation Program

CPB-funded training to foster digital innovation

AUSTIN, TEXAS (October 30, 2024) – Austin PBS is among 50 public media stations selected to participate in the Digital Transformation Program, a virtual program developed by the Poynter Institute to educate, assist, and coach public media senior leaders and their staff on the best strategies and tactics to transform their organization’s digital operations and culture.

“The Digital Transformation Program is vital for Austin PBS as we continue to evolve and meet the growing needs of our audience in a rapidly changing digital landscape.” said Luis Patiño, President and CEO of Austin PBS. “By strengthening our digital presence, we’re not only expanding access to high-quality content but also deepening our connection with the diverse communities we serve. This project allows us to stay ahead of the curve in delivering meaningful experiences that educate, inspire, and engage Central Texas.”

The program includes online coaching and training for the station's leadership team, along with other staff members, to accelerate their digital transformation efforts. Designed in partnership with the Corporation for Public Broadcasting (CPB) and funded by CPB, the new program builds on the strength and success of the first Digital Transformation Program, which in 2022-23 trained 79 public media entities and 458 station personnel.

“CPB is committed to advancing innovation,” said Patricia Harrison, CPB President and CEO. “The Digital Transformation Program will provide coaching and resources to help stations accelerate their digital development and share best practices for achieving audience and revenue growth.”

In addition to one-on-one and peer group coaching sessions, the program will include a series of educational webinars, work exercises, and resource materials that span the program curriculum. The new phase of training, known as the Fundamentals Track, will be delivered virtually over nine months to two cohorts of 25 station leaders and their station’s personnel each year for three years.

“Poynter is excited to welcome these public media professionals to the program as part of our partnership with CPB,” said Poynter President Neil Brown. “We’re proud to be able to help these stations transform to a more audience-first, digital focus and build deeper connections with their community as well as grow revenues to strengthen their financial foundations.”

The stations selected, from Alabama to Washington State, Hawaii to New York, include 22 public radio stations, 12 public television stations and 16 joint license stations. One group of 25 stations will start in January 2025 and the other in March.

About Austin PBS:

Since 1962, Austin PBS has been a part of Central Texas, delivering programs that educate, entertain, and inspire. As the only locally owned and operated nonprofit public television station in Central Texas, Austin PBS uses its unique position to serve as a bridge to the community and provide essential services to 3 million potential viewers in more than 20 counties across the region.

Austin PBS broadcasts 35,000 hours of curated content across four channels, devoted to education, arts and culture, and news and public affairs. We also provide a safe space for kids to learn and grow through our Austin PBS KIDS 24/7 channel. The station is home to beloved, award-winning Austin PBS Original series such as Austin City Limits, Overheard with Evan Smith, Central Texas Gardener, and its new weekly news program, Austin InSight, which blends in-depth reporting, incisive interviews, and Austin PBS’s unique approach to storytelling in an expanded commitment to news and public affairs content.

You can watch Austin PBS over the air on any of our 4 channels, or stream online with the PBS App. Become a member and receive Austin PBS Passport, which gives station supporters access to even more content online—binge entire series before they air or catch up on programs you may have missed. For more information, visit austinpbs.org, follow us on Instagram, Facebook, TikTok, and LinkedIn and subscribe for email updates.

About CPB

The Corporation for Public Broadcasting, a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,500 locally managed and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television, and related online services. For more information, visit cpb.org, follow us on Twitter @CPBmedia, Facebook and LinkedIn and subscribe for email updates.

About The Poynter Institute

The Poynter Institute for Media Studies is a global leader in journalism education and a strategy center that stands for uncompromising excellence in journalism, media, and 21st-century public discourse. Poynter faculty teach seminars and workshops at the Institute in St. Petersburg, Florida, and at newsrooms, conferences, and organizations around the world. Its e-learning division, News University, offers the world’s largest online journalism curriculum, with hundreds of interactive courses and tens of thousands of registered international users. The Institute’s website produces 24-hour coverage about media, ethics, technology, and the business of news. Poynter is the home of the Craig Newmark Center for Ethics and Leadership, the Pulitzer Prize-winning PolitiFact, the International Fact-Checking Network and MediaWise, a digital information literacy project for young people, first-time voters, and senior citizens. The world’s top journalists and media innovators rely on Poynter to learn and teach new generations of reporters, storytellers, media inventors, designers, visual journalists, documentarians, and broadcasters. This work builds public awareness about journalism, media, the First Amendment, and discourse that serves democracy and the public good. Learn more at poynter.org.