Mission & Vision

Mission

Austin PBS, KLRU-TV’s mission is to educate, entertain and engage children and adults in the Greater Austin area and beyond by providing distinctive media experiences that matter, whether on the air, online or on the ground, and reflecting Austin’s uniqueness and creativity to the world.

Vision

Austin PBS, KLRU-TV enriches lives and transforms communities.

Austin PBS, KLRU-TV is a leader in public media, distinguished by its energetic engagement with the community and for the quality and creativity of content. Austin PBS, KLRU-TV illuminates the wider world of knowledge, the importance of discourse, and the many possibilities life presents us all.